recd is a Mac app that records your screen, your meetings and your voice, and keeps it all in your own Drive. Its next job: watch you do a task once, hear the rule you say out loud, and turn it into steps any agent can follow. This guide is how recd looks, moves and talks.
Everything in recd comes back to the record button. It is the logo’s secret, the app icon, the only accent colour, and the moment every video turns on. When red appears, something is being recorded or something was learned from what you said.
A dark, quiet ground. Nothing competes with the moment that matters: the dot lighting up, the link being ready, the step that came from your voice.
Real tasks, real numbers, real rules people say. “€980 → $1,064 · converted” beats any adjective.
Recordings live in your Drive; notes come from your own AI account; nothing joins your call. The brand never sounds like it owns your work.
The wordmark is “recd” in Urbanist Bold, spaced 2% tighter than the font’s default. The red dot sits in the exact centre of the d’s bowl, at 70% of the bowl’s inner width. Use the files, never retype it.
recd → record → recd.io, or record → recd.io. On hover the plain mark opens and closes: recd ↔ record.
The close fades “or” out over its first half and “.io” in over its second half.
Wherever there’s room for one shape (app icon, menu bar, favicon, avatar), recd is a plain Record red circle. The d belongs to the wordmark only.
recd is mostly Slate: a dark blue-grey, never pure black. Paper is the light ground for print, docs and light mode. Record red is the only accent and it always means something: recording, live, or “from what you said.”
The ground. Page and video backgrounds, the app’s window.
#15171D · rgb 21 23 29The dot, the recording state, the rule you said. Never a big fill.
#EF4B43 · rgb 239 75 67The light ground. Print, docs, light mode.
#F4F4F2 · rgb 244 244 242White on Record red only reaches 3.6:1. Buttons are light-on-dark or dark-on-light; red stays a dot or a thin line.
Record red on Paper is too faint (3.3:1). Use Red 700 #B02D26 for red words on light backgrounds.
Urbanist is the voice: the logo, headlines, video captions. It’s too round for long reading, so Geist handles body text and Geist Mono handles times, numbers and file details. Inside the Mac app, Apple’s own system font stays, so recd feels native.
Shared by the site, the videos and the app. Rounded but not bubbly: 12–16 px corners on cards, full pills for buttons and status.
Things move to explain, not to decorate. One eased curve for everything, short durations, and a hold after each moment so it can be read.
Circle → rounded square in 200 ms, like a stop button.
recd is calm. Nothing springs.
Short sentences. Plain words. Specific numbers. recd talks like a capable friend showing you a shortcut, not like a platform.
| Record, recording | not “capture”, “ingest” |
| Your agent, any agent | not “AI workforce”, “autonomous” |
| Steps | not “workflows”, “automations”, “playbooks” |
| Your Drive | not “the cloud”, “our servers” |
| What you said, the rule | not “context”, “intent” |
| Name: always lowercase “recd” | even at the start of a sentence |
| Say it “record” | the name is record without the “or” |
| Numbers over adjectives | “link ready in 9 seconds”, not “blazing fast” |
| No puns on the name | no “wrecked”, “rec’d it” |
| No hype | no “revolutionary”, “game-changing”, “10x” |
The app already has the right bones: dark slate, a red record button, a monospaced timer. The redesign tightens it to this guide rather than starting over.
Replace ad-hoc colours with Slate 900–700 for surfaces and lines, Slate 100/400 for text, Record red only for recording and “from what you said”.
Native type in the app. Urbanist appears only in the logo and the About screen.
Replace the current icon with the plain red dot on a slate squircle; menu bar stays the dot.
Light windows use Paper and White surfaces with Ink text; Red 700 for red text.
Record is the only red control. Everything else is neutral.
“Workflows · Soon” in the sidebar becomes “Steps”. Its design waits for the record-once feature.